India refuse to step in to host Women’s T20 World Cup
India will not step in to host October’s Women’s T20 World Cup, if it has to be moved from Bangladesh, according to the Indian cricket board. The BCCI’s secretary Jay
Dylan Rodgers
SPAR renews netball sponsorship
Supermarket group SPAR has renewed its sponsorship of South African netball through to 2027. SPAR first became involved with netball in 2000 and its 24-year sponsorship of the national team
Video – Adidas enlists Barry Keoghan for new Man United film
Adidas and Manchester United have released a powerful new video starring Irish actor Barry Keoghan as part of a wider marketing campaign for the club’s recently-released third kit. Keoghan – star
Video – Naked Insurance gets behind “overwait” Dricus du Plessis
Naked Insurance has given South Africans a million more reasons to get behind Dricus du Plessis “Stillknocks” in his upcoming fight against Israel Adesanya on 18 August. The fully online
Case Study: Ticketmaster Sport & Brentford Tackle Empty Seats
When Brentford FC moved to Ticketmaster Sport for the 2023/2024 season, they launched their ‘Every Seat Counts’ campaign. As a Premier League club that sells out its inventory week in and week out,
People on the Move – Cricket South Africa
Cricket South Africa has announced the appointments of Paul Adams and Imraan Khan as its respective High Performance Bowling and Batting Leads, effective 1 September. Adams, a former Proteas spinner
Centre for Alternative Dispute Resolution in Sport gets Absa backing
The Centre for Alternative Dispute Resolution in Sport in South Africa has secured its first commercial partner in ABSA Bank. CADRIS was formed in October 2021 and ABSA coming on
SA Rugby unveils plans for Women’s Super League competition
SA Rugby has an ambitious plan to centrally contract as many as 150 female rugby players from as early as next year to create an elite Women’s Super League Rugby
Gautrain partners with Absa RUN YOUR CITY Series
The Absa RUN YOUR CITY Series has welcomed the Gautrain as the ‘Official Transport Partner’ of the series for its races in Tshwane and Johannesburg. Those events will take place
Twickenham to be renamed in sponsorship deal
England rugby’s Twickenham home is to be renamed as the Allianz Stadium in a new sponsorship deal. The change will take place from September and means the insurance company now