Brand Finance

Sports sponsorship in SA “significantly undervalued” – Brand Finance

Sports sponsorship in South Africa is “significantly undervalued”, according to new research from Brand Finance Africa. It says one of the issues at the heart of this is brands “primarily

Brand value of four IPL franchises soars above $100 million

The Indian Premier League has posted a 13% surge in cumulative brand value, jumping from $10.7 billion in 2023 to $12 billion in 2024, according to Brand Finance’s IPL 2024 report.

Brand Finance

Sports sponsorship in SA “significantly undervalued” – Brand Finance

Brand value of four IPL franchises soars above $100 million

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